Duluth, MN is a predominantly white city. Settled originally by Vikings when their ship crashed into the harbor after being tricked by freshwater mermaids, the city has not seen much racial diversity until a couple of black families moved there a while back.



While racial diversity is in low supply in Duluth, racial disparity is bursting at the seams. With 67% of the black and 56% of the Native American population living in poverty (compared to 18% of white people). With this in mind, the Unfair Campaign was created in hopes to spark conversations about racism, specifically, “white privilege”. The campaign put up these posters around the city –

Black people are lucky people don't write shit on their faces all the time.

Usually after I pass out at a party people just draw dicks on my face, not a bunch of stuff about white privilege.

Something something clever 3rd caption joke

As well as billboards that say “It’s HARD to see RACISM when you’re white”.

The campaign has certainly sparked conversation. According to the Star Tribune, white people are totally offended.

From the article – “Hundreds of the city’s white residents have complained that the campaign’s kick-off images and messages are offensive. The campaign, they say, blames all racism on whites”. Granted, not all racism comes from whites, just the kind that has any effect on people’s lives.



The campaign has received worldwide attention and the mayor of Duluth has recieved dozens of messages from all over calling for the death of a race traitor. Seriously. White supremacist websites are even talking about it (don’t click the link. It’s… not pleasant).

Turns out the Unfair campaign was wrong. White people can see racism just fine, especially when it’s the kind of racism where white people are accused of not acknowledging racism which is apparently a form of racism.

And racism that’s not actually racism against white people is the worst racism of all.